There’s no big I am in MY gang.

I’m James Crawford – a Commercial Marketing Director and Fractional CMO with 25+ years of experience turning complex ideas into a clear, commercial growth.

At Noego Thinking, I work with founders, CMOs and commercial leaders across the animal health, pet care, pharma and wellness sectors – supporting launches, strategic pivots, and post-launch scale-ups.

I specialise in commercial clarity, go-to-market execution, and building the momentum that turns strategy into results. Whether embedded as a fractional leader or engaged on a project basis, I bring structure, pace and a hands-on approach to:

• Define positioning that truly resonates
• Build go-to-market plans that get executed
• Align commercial and marketing functions
• Optimise acquisition and revenue growth

Having worked across B2B,  B2B2C & B2C & from global matrix organisations to early-stage ventures, I understand how to navigate both the complexity and the pressure that comes with growth.

Clients choose me when they want more than advice. They want a calm, strategic operator who can challenge thinking, shape teams, and drive real commercial change.

If that sounds like where you are – let’s talk.