I am James Crawford a Commercial Marketing Director with over 20yrs experience, offering the commercial marketing services you need in the way you need them.
Whether it’s Fractional support, where you need the expertise of a Chief Marketing Officer (CMO) or traditional marketing consultancy to suit a project, I offer the support packages that make strategic leadership affordable for your scale.
Specialising in strategic & commercial transformation, change and launch, I drive sustainable business growth across diverse sectors including health, wellness, pharma & life science sectors. A track record of developing business growth strategies in both B2B & B2C in large complex matrix organisations and a proven ability to utilise this experience in start up, scale up and P/E backed UK & global organisations.
I consider myself a dynamic, inspiring and collaborative leader who can work at all levels of an organisation, adopting a professional and challenging management style to build high performing teams to execute new strategies that deliver business growth.
Having led through a number of significant marketing projects my coaching & empowering leadership style inspires and motivates teams to help focus not just on the critical business strategy
Marketing Leadership & Strategy for your business
Commercial Transformation | Change
Product or Service launch planning
I offer top-level marketing leadership and expertise at a fraction of the cost of a full-time CMO's salary and benefits - Part time, all of the time
I can work on a project or retainer basis, allowing you to scale my services up or down as needed, providing flexibility to match your evolving marketing needs
As an external resource, I can provide an unbiased assessment of your marketing efforts and fresh ideas to drive growth
I bring a wealth of specialised marketing knowledge from working with various companies across industries. Their diverse backgrounds allow them to apply proven strategies tailored to your business
I can hit the ground running and quickly develop and execute marketing plans that drive measurable results from day one
I have access to a network of marketing resources, vendors, agencies and specialists that can support the execution of comprehensive marketing campaigns
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